Yes—and it should. Brands are living things. Just be intentional: evolve the parts that need growing up, and keep a thread of familiarity so your audience doesn’t feel like they’ve walked into the wrong house.
Listen. Are people referring others? Repeating your phrases back to you? Do they “get it” right away, or do you have to explain it five different ways? A strong brand feels inevitable—it makes people nod, not squint.
Yes. Voice is how people remember you. Whether it’s witty, warm, minimalist, or wild—it’s the tone that shows up in your emails, your captions, your site copy. A consistent voice builds trust. It’s what makes someone say, “Oh, this sounds like them.”
Because design isn’t decoration. If your brand language is unclear, your photos are generic, or your navigation confuses people, the site might look polished but still fall flat. A beautiful site that doesn’t convert is like a velvet box with no gift inside.
Your brand is the story people tell about you when you’re not in the room. Your visual identity is how that story shows up: logo, fonts, colors, imagery. Branding is emotional and holistic; visual identity is how it gets dressed in the morning.
Enough to get people oriented and intrigued. You need a hook (why you), a clear offer (what you do), and a path (where to go next). If your site reads like a novel, trim. If it reads like a haiku and no one knows what you offer, expand.
Yes, absolutely. The trick is to customize it well. Swap in your own fonts, colors, and photos. Rewrite the filler text. Don’t let the default voice do the talking—templates are tools, not crutches.
Start with what feels true, not just trendy. What mood do you want people to feel? Trust? Boldness? Calm? Use a limited palette—3 to 5 colors max—and test it out in a moodboard before locking it in. (And please don’t rely only on Canva presets.)
It’s less about fancy features and more about intention. Clear hierarchy, consistent fonts and colors, and a strong headline go a long way. Bonus points for real photos, generous spacing, and a tone that sounds like a human, not a brochure.
Not necessarily. A wordmark (your name, styled simply) is often enough to start. Focus first on clarity: who you are, what you offer, and how people can work with you. The branding can grow with you. A perfect logo is useless if no one knows what you do.
Yes, wildly. Most people cringe at their own brand when they’ve outgrown it—which is actually a good sign. It means you’ve evolved. Let’s get your brand to catch up with the work you’re really doing.
Perfect. That’s literally my job. I help people go from “It’s kind of like…” to “Here’s what we do and why it matters.” The DIY Blueprint gives you words and prompts to spark ideas, and the Audit helps you shape and polish them.